The use of design elements from the Air Jordan 3 elephant pattern in the packaging represents the brand in a unique and eye-catching way. Phil Knight, the founder of Nike, wanted to make a bold statement and stand out from the competition, which led to the decision of using an orange shoebox. This distinctive color choice not only catches the attention of consumers, but also creates a strong brand identity. T

he incorporation of the iconic elephant pattern adds a touch of elegance and sophistication to the packaging, further enhancing the brand's image. The combination of these design elements creates a packaging that not only reflects the brand's personality, but also sets it apart from its competitors.