Direct Mail

By structuring information into simple, actionable checklists and guidance, the piece functions as an effective leave‑behind that reinforces Chase’s role as an ongoing partner throughout the homeownership journey.

The inclusion of the blue “Chase House Magnet,” adhered inside the booklet as a removable home‑maintenance reminder, extends the design system beyond the printed page by providing a functional, branded touchpoint that customers can place in a visible location.

This integration of print, product, and physical utility reinforces Chase’s role as an ongoing partner in homeownership and enhances long‑term engagement with the MyHome® experience.

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